CORUS ENTERTAINMENT’S CORPORATE SOCIAL RESPONSIBILITY INITIATIVE: CORUS FEEDS KIDS
CORUS FEEDS KIDS BACKGROUND INFO
Since the Company’s launch in 1999, Corus Entertainment has had a long and successful track record of corporate social responsibility that encompasses community, employees, industry engagement and environmental initiatives. To date, through our philanthropic efforts, Corus has contributed over $148 million through fundraising drives, air-time support and cash contributions to the communities we serve.
In 2011, Corus carried out a comprehensive review of the Company’s existing philanthropic efforts to align its corporate giving strategy more closely with its brands and audiences, which include kids and families. With the launch of Corus Feeds Kids, Corus has refined its strategy to focus on nourishing children’s bodies and minds. The focus of our spring campaign is to help alleviate hunger among Canadian children, and provide them with the nourishment they need for healthy development and long term success.
Corus Feeds Kids’ goal is to raise $3 million and contribute 3,000 employee hours in three years.
CORUS FEEDS KIDS DAY – THURSDAY, MAY 17, 2012
Thursday, May 17, 2012 marks Corus Entertainment’s inaugural Corus Feeds Kids Day, a campaign designed to help alleviate childhood hunger and raise funds for local food banks across Canada. Corus’ Television and Radio properties will use their megaphone to introduce a focused national media campaign encouraging viewers and listeners to support Corus Feeds Kids through local food banks.
Beginning Thursday, May 3, and for a period of two weeks, Corus Entertainment’s portfolio of 37 Radio stations will feature:
- 0:30 PSAs featuring Corus talent and celebrities encouraging viewers and listeners to support Corus Feeds Kids through local food banks (28 promos per week x 2 weeks)
- Creative on all brand websites
- E-blasts through station newsletters
- On-air segments featuring special guests
- Social media engagement
- TBD - Two-hour mini remotes live from sponsor locations or food banks in each market with three live cut-ins per hour, hosted by personalities from each station
Listeners will be encouraged to support Corus Feeds Kids by making a donation to a local food bank on Thursday, May 17. All proceeds will benefit the food banks we partner with in our local communities.